NORMAN E. BRINKER INSTITUTE FOR HOSPITALITY AND RESTAURANT MANAGEMENT

Management in the Hospitality and Service Industry

Overview

The Norman E. Brinker Institute for Hospitality and Restaurant Management will offer programs in general management and leadership development for individuals in the hospitality and restaurant management industries who want to prepare themselves for higher levels of responsibility. The Institute’s goal is to enhance the business acumen, management skills, and leadership potential of the next-generation of industry leaders. This program will prepare emerging leaders for higher levels of responsibility though industry-focused certificate programs.

What You’ll Learn  |  Who Should Attend  |  Brinker Institute for Hospitality & Restaurant Management Board Members  | Course Discription |  Contact Information

Program Date: 

Location: James M. Collins Executive Education Center (Dallas, TX)
Program Fees: $3,145 for Individual; Team discount of 10% for 3 or more if applications are submitted together

What You’ll Gain

The Norman E. Brinker Institute offers exceptional benefits, value and outcomes for both individuals and companies.

For Individuals

  • Refine and develop the skills necessary to move from successful management to visionary business leadership.
  • Prepare for advancement to a broader, more senior, role in your company.
  • Manage the people, process and bottom line of your organization.
  • Examine new technologies, expanding global organizations, and other challenges that are transforming the hospitality and restaurant business.
  • Interactive learning opportunities with renowned SMU faculty and industry experts.

For Companies

  • Prepare and equip participating managers for success at multi-unit, cross functional and corporate levels of responsibility.
  • Allow for great promotion of talent retention in the company.
  • Expand the diversity pool of management talent within the company.
  • Allow the company to build bridges to diverse customer groups.

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What You’ll Learn

  • Hospitality and Restaurant industry trends within a competitive environment.
  • Responding to consumer tastes and behaviors; getting them in the door and providing experiences that keep them coming back.
  • Company branding; differentiating and distinguishing your company in the market place.
  • Managing a diverse workforce and customer group.
  • Communicating effectively with the workforce and external stakeholders, i.e. vendors, supplier, etc.
  • Developing strong business acumen to operate at a multi-unit and corporate level.
  • Increasing a spirit of entrepreneurship and ownership; even in large organizations.
  • Knowledge of strategic human resource management tools to identify, develop, and retain talent.
  • Leveraging leadership as a competitive advantage – understanding performance coaching.

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Who Should Attend

This program has been designed for the following candidates in the Hospitality and Restaurant industries:

    • General Managers, Hotel Administrator, Managing Partners and/or Area Directors who have recently been promoted to positions with more responsibility. 
    • Current General Managers and Hotel Managers who want to enhance or refresh their knowledge and skills with leading-edge ideas and concepts and with solid academic grounding.

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Course Discription

Module 1
Leading Like Norman Brinker

Kick off the program with a fun and engaging session that allows you to explore how your management and leadership measures up against the icon of the industry Mr. Norman E. Brinker.  You will complete an on-line 25 question evaluation of behavioral preference.  You will use your report to further explore how your leadership preference and style is perceived and the gifts that you bring to each situation you face every day.  You will leave with a better understanding of your gifts and how you can better manage and lead your team, district and organization.
Module 2
Manager's Guide to Constructing  
Financial Statements
This module sets the foundation for a solid understanding of the basic accounting principles with an introduction to the three main financial statements (Income Statement, Balance Sheet and Statement of Cash flows).  You will be given the opportunity to evaluate the financial statements, discover the limitations of information conveyed and understand key financial ratios. 
Module 3
Understanding Financial Reports
and Optimizing Financial Performance
In this module, we will demystify financial reports and financial reporting.  What are the numbers telling you?  What should you be looking for?  How can you compare your company's financial performance against your competition when you have different business models or different strategies?  You will gain a tremendous understanding of the mounds of financial data that most companies produce and be confident in your ability to optimize the financial performance and decision making of your units, region and ultimately the entire organization.
Module 4
Building High Performing Teams
and Employee Engagement
A successful manager of people and multiple units has to rely on his/her team.  The better your team, the better chance of success.  In this module, you will learn what it takes to identify the characteristics of a high performing team.  Learn how to build camaraderie, teamwork and loyalty in each individual.  As you work to define the characteristics that define a high performing team, you now should be better prepared to coach each member of your team to determine what makes them tick and ultimately a loyal and fully engaged employee...what an unstoppable force that can be!
Module 5
Managerial
Accounting
This session will enable you to better acquaint yourself with the use of financial data for internal decision-making purposes. A basic understanding of cost behavior and the correct use of costs in making decisions is essential to navigating your business. This session will explore how cost and revenue drivers combine to impact profit. In particular, the session will focus on activity-based management, Cost Behavior:  Analysis and Use; Cost-Volume-Profit Relationships and Identifying Relevant Costs. 
Module 6
Defining & Delivering Customer Loyalty
When it comes to the Restaurant and Hospitality industry, nothing defines success better than a loyal customer…even more than a satisfied customer.  So, how do you define customer loyalty and how do you consistently deliver on your brand promise.  In this module, we will actively work to define customer loyalty (what it is and what it is not), from there, we will explore how you can better deliver on your company's brand promise and deliver exceptional customer loyalty as a manager and as a leader of multiple units.
Module 7
Managing and Coaching
for High Performance

Learn how to encourage employees to strive for excellence and take more pride and ownership in their work.  This session will teach you powerful methods to inspire your super stars toward greater heights….and turn even problem employees into productive, motivated achievers.  You’ll learn to use a five-step model that places accountability where it belongs – on the employee, not you.  Discover the freedom of creating an environment for success and then allowing the talents of your staff to bloom!

Key Content:

  • Gallup research regarding engaged employees (12 factors of engagement)
  • Creating an environment of engagement
  • When performance doesn’t meet your expectations
  • The five step coaching model
  • Having difficult accountability conversations

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Potential Competency Development Areas:

        

Strategic Vision

  • The Competitive Marketplace in the Hospitality Industry 
  • Understanding the Retail Business Model
  • Developing Competitive Advantage

Financial Acumen

  • Understanding Financial Reports
  • Controlling Your Business to Optimize Performance
  • Accounting: Managerial Procedures

People Retention and Development

  • Building Teams and Employee Loyalty
  • Side-by-Side Leadership
  • Identifying and Developing Talent
  • Personal Productivity and Business Contribution
  • Innovation and Initiating Change
  • Dealing With Difficult Situations
  • Problem Solving and Analytical Skills
  • Professional Conduct and Standards
  • Negotiation Skills
  • Breakthrough Personal Productivity
  • Leading Through Verbal Communication

Customer Loyalty

  • The Service Profit Relationship
  • Delivering Customer Loyalty
  • Selling to Your Existing Customers

Implement Organizational Initiatives

  • Promoting the Corporate Culture
  • Ethical Business Practices
  • Optimizing the Supply Chain

Navigate the Business Environment

  • Expectations and Trends in the Capital Markets
  • Keys to Thrive in a Competitive Business
  • Innovative Technology in the Hospitality Industry
  • Trends in Consumer Economics

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Norman E. Brinker Institute Board Members

Troy Aikman
President
Aikman Enterprises

Robert H. Dedman, Jr.
President
DFI Management, Ltd.
Kerrii B. Anderson
President & CEO
Wendy's International Inc.		 Alice Elliot
Founder/CEO
The Elliot Group, LLC
Norman E.Brinker
Chairman Emeritus
Brinker International, Inc		 Salvatore Ferragamo
Mrs. Toni Brinker Tim Gannon
Founder & Director Emeritus
OSI Restaurant Partners, Inc.
Rick Berman
President
Berman & Company, Inc.		 Clarence Otis
Chairman & CEO
Darden Restaurants
Doug Brooks
Chairman, President & CEO
Brinker International, Inc.		 Ross Perot, Jr.
President & CEO
Perot Systems Corporation
Marlene Colucci
Executive Vice President
American Hotel & Lodging Assoc.		 Steven Reinemund
PepsiCo
Dan Cook III
Senior Advisor
MHT Partners		 Phil Romano
President
Romano Concepts
Dr.Stephen Covey
Co-Founder & Vice Chairman
Franklin Covey		 Pete Schenkel
Vice Chairman
Dean Foods Company

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For more information, please contact:

Director of the Norman E. Brinker Institute
David VonZurmuehlen
214.768.3549
vonz@cox.smu.edu
www.brinkerinstitute.com
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